In order to expand into the GCC, starting with the UAE, OneOrder, the tech supply chain and logistics solution that has changed the hotel, restaurant and catering (HoReCa) industries in Egypt, has announced that it has secured $16 million in equity and debt in a Series A investment. Delivery Hero Ventures, a prior investor, is leading the round. Norrsken22, Egypt-based Nclude and A15 are also participating. It comes after two seed rounds, at $1 million in February 2022 and $3 million in December 2022, respectively.
Tamer Amer, CEO at OneOrder, said, “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price transparency, a lack of access to quality stock-keeping units (SKUs), high waste and storage costs and limited financing to grow their businesses.”
One Order provides a customized virtual warehouse for online ordering and delivery. Customers can now access more SKUs with guaranteed quality at reduced rates, as well as data and analytics for better operations and funding for expansion, which is revolutionizing the food procurement process. At the moment, the company serves more than 1370 clients.
In addition to helping the supply chain, the technology integrates with ERP and POS systems and simplifies related financing and payments. Currently, only banks and financial institutions in Egypt are able to provide variable payments by direct debit; OneOrder has collaborated with the Commercial International Bank Egypt (CIB) to make it possible.
In the autumn of 2024, the business intends to grow into the Gulf Cooperation Council (GCC) as well as enhance the platform and provide clients with other financing options, including cards. The company has also changed the app over the past six months by implementing a unique AI-assisted method that saves 60% of consumers time and money. As a result, the team is actively hiring in AI.
