As the pressure from activist investor mounts Southwest CEO says the airlines is ready to adapt to the changing customer changing trends like premium seating. He further said “We will adapt according to the requirements of our customer,” at an industry event hosted by Politico on Wednesday. The CEO made these statements two days after the hedge fund Elliot Management disclosed a $1.9 billion dollars stake in southwest and the carrier needs to look for new CEO and chairman.

Jordan informed investors in April that the airlines is considering major changes to its product, potentially reevaluating its single class service and also shutting down its system of unassigned seating that has made the Dallas-based airlines a standout among all the carriers in the market. He further added that airlines which first flew in 1971, now carries more passengers in United States than any other in its third generation.

Jordan also added, the airline’s leaders are open to big shifts to increase revenue while other rivals like Delta and United bet on customers willing to pay up for a seat with more space or other perks.

There was no response from Elliot regarding Bob Jordan’s comments. In a response to activist campaign the airline backed its leaders and also its strategy and it will also look to exchange a few thoughts with Elliot’s Management. The company has struggled with weaker margins in response to its competitors as it has faced an increase in the number of passengers in US post pandemic.

It has faced the delayed delivery of airplanes from Boeing as Boeing grapples with manufacturing and safety crisis. It expects the delivery of only 20 jets from Boeing as against 80 jets which was projected earlier. South west also lost its revenue of $1billion in 2022 after a year end holiday. This has prompted the company to quickly upgrade its technology and its in flight systems.